First of all, Skittles candies come in a variety of different flavors, while M&M's only four different flavors. Skittles has cherry, grape, lemon, lime, and orange. Skittles also has tropical flavors and berry flavors. M&M's only have plain chocolate, peanut, peanut butter, and crunchy flavors. Skittles also come in many forms such as Skittle's Gum and sour skittles.
Both M&M's & Skittels have motto's & though they are different from each other ,they both use the idea of color to capture the consumer's attention.M&M's motto "color my world" is an already obvious statement because the world around us is already in color. Because of this I find there is no need to consume this product for this reason. On the other hand Skittle's motto "taste the rainbow" holds so much mystery in it. Tasting the rainbow would be an act of pure delight and Skittles uses that motto and the concept of rainbow colored candies to enable the consumer to really imagine what tasting the rainbow would be like.
